Digital Marketing Case Studies
One of the advantages of a digital marketing campaign is that tools are put in place to easily measure the effectiveness of these campaigns.
The following digital marketing case studies demonstrate the success our Search Advantage team has achieved for clients throughout the United States.
Let’s look at how strategic search engine optimization (SEO) has helped our clients secure top keyword rankings for important service terms in their local and regional areas and, in turn, has increased traffic and conversions to their websites.
New York Hospital Achieves National Recognition In Google’s Answer Box
This New York website experienced major local competition in 2018 in their regional area and began losing traffic year-over-year. Strong on-page optimized content writing was undertaken which recovered their Organic Search traffic in Fall 2018 and dramatically increased in 2019.
As an added bonus, in the Spring 2019, because of our digital marketing work, Google Search began showing this client’s website nationally in the Answer Box and Knowledge Panel for their medical procedure informational pages on the website. Form fills increased 83% in May 2019 compared to May 2017.
May 2018 to May 2019
Medical Microsite Experiences Consistent Growth In Spite of Google’s Algorithm Challenges
This North Carolina website is for one department that is also part of its primary medical organization’s website. Both the department’s website and primary medical organization’s website use the same address which in Google’s algorithm is of a questionable nature and often causes major keyword ranking competition between the two websites in the search engine.
In spite of this challenge, the department’s website has experienced consistent Organic Search traffic growth after optimization was undertaken beginning in July 2018.
June 2017 to May 2018 (yellow line) vs June 2018 to May 2019 (blue line)
New York City Medical Site Recovers Strong Rankings After Competitor Moves Into Space
This website has always realized a strong keyword ranking position in central New York City since its founding, but began to experience major competition in early 2018.
Our team revamped the content on the website and added new pages which strongly impacted traffic growth in early 2019.
January 2018 to May 2019