Susan Gullion, Digital Marketing Specialist

About Susan Gullion

Susan has led digital marketing projects since 2009 and is owner and SEO Specialist of Search Advantage Marketing. She is successful in getting her clients’ websites to rank high in Google search by creating optimized content that engages users, sparks conversations, and leads to conversions. This theme is seen in all the digital marketing projects she extends her expertise for each client. She has a track record of substantially increasing traffic to their websites. Call Susan to see if Search Advantage Marketing is a good fit with your marketing strategy.

Build Custom Location Pages for Top Conversions

By Susan Gullion|2020-11-24T17:14:14-04:00November 25th, 2020|Local SEO|

A location page is a landing page that focuses on highlighting a particular city or location along with the company’s products or services that would be useful to people in that location.

Google My Business Listings & Google Maps: Vital to Your Business Success

Google My Business Listings & Google Maps: Vital to Your Business Success

By Susan Gullion|2020-11-19T16:02:59-04:00November 19th, 2020|Digital Marketing Strategy|

Have you turned to digital marketing to bring more customers and clients through the door of your business? This an excellent – and FREE – tool that can help consumers find you. Learn how.

Knowledge Panels: Optimizing Local Search Business Tools

Knowledge Panels: Optimizing Local Search Business Tools

By Susan Gullion|2020-11-02T17:34:20-04:00November 2nd, 2020|Digital Marketing for Business, SEO Tips, Uncategorized|

A fully optimized local knowledge panel is a vital part of your business marketing strategies. Don't neglect or minimize its importance.

Google’s Featured Snippets: How They Help Consumers and Your Business

Google’s Featured Snippets: How They Help Consumers and Your Business

By Susan Gullion|2020-10-21T17:34:05-04:00October 21st, 2020|Digital Marketing for Business, SEO Tips|

Google features and tools — like featured snippets — can help boost your marketing efforts and get more eyes on your website

Part 8: Try Out New Marketing Approaches Focused on Your Customers’ Changing Needs

Part 8: Try Out New Marketing Approaches Focused on Your Customers’ Changing Needs

By Susan Gullion|2020-10-07T16:49:16-04:00October 6th, 2020|COVID-19 Series, Digital Marketing Strategy|

Consumer priorities have shifted over the past several months during the global Coronavirus pandemic. What was once a convincing product benefit may no longer be relevant. Learn how to make the necessary adjustments to new marketing approaches.

Part 6: Digital Engagement With Your Customers Will Set You Apart

Part 6: Digital Engagement With Your Customers Will Set You Apart

By Susan Gullion|2020-10-06T12:13:15-04:00August 28th, 2020|COVID-19 Series, Digital Marketing for Business, Digital Marketing Strategy|

Part 6 COVID-19 Marketing: Learn how AR, AI & other tech can help with digital engagement in a time when your customer may want to stay connected with you and your business, but isn’t comfortable doing business in person.

Part 5: Boost Your Digital Marketing Efforts

Part 5: Boost Your Digital Marketing Efforts

By Susan Gullion|2020-10-06T12:12:47-04:00August 21st, 2020|COVID-19 Series, Digital Marketing for Business, Digital Marketing Trends|

Part 5 COVID-19 Marketing: Coronavirus has changed consumer behaviors, driving even more customers online. Increase your online presence and deliver great customer experiences with professional digital marketing and online engagement.

Personalization in Digital Marketing

Personalization in Digital Marketing

By Susan Gullion|2020-08-19T13:49:36-04:00June 30th, 2020|Digital Marketing Trends|

Experts have encouraged companies to embrace personalization in digital marketing as a trend with real staying power. Learn how even small businesses can personalize in their digital marketing campaign to attract and keep more customers.

Part 4: Your Coronavirus Marketing To-Do List

Part 4: Your Coronavirus Marketing To-Do List

By Susan Gullion|2020-10-06T12:12:33-04:00May 4th, 2020|COVID-19 Series, Digital Marketing Trends|

Part 4 COVID-19 Marketing: Take action as a responsible business. Be generous and understanding. Stand up and stand out by helping consumers find solutions during Coronavirus.