Susan Gullion, Digital Marketing Specialist

About Susan Gullion

Susan has led digital marketing projects since 2009 and is owner and SEO Specialist of Search Advantage Marketing. She is successful in getting her clients’ websites to rank high in Google search by creating optimized content that engages users, sparks conversations, and leads to conversions. This theme is seen in all the digital marketing projects she extends her expertise for each client. She has a track record of substantially increasing traffic to their websites. Call Susan to see if Search Advantage Marketing is a good fit with your marketing strategy.

It’s Time to Optimize Your Google My Business Listing

It’s Time to Optimize Your Google My Business Listing

By Susan Gullion|2021-01-20T16:39:17-04:00January 26th, 2021|Digital Marketing Strategy, Local SEO|

Help local customers find your business. With a fully optimized Google My Business Listing, improve your search engine ranking, get noticed, engage customers, and convert leads to sales.

12 Top Digital Marketing Trends for 2021

12 Top Digital Marketing Trends for 2021

By Susan Gullion|2021-01-19T13:27:52-04:00January 19th, 2021|Digital Marketing for Business, Digital Marketing Strategy|

The entire landscape of marketing has shifted in 2020 in light of numerous cultural factors. Now as 2021 gets rolling, it's time to look forward to the upcoming marketing trends for your business.

Are Paid Search Advertising Still Effective Marketing Tools? (Absolutely!)

Are Paid Search Advertising Still Effective Marketing Tools? (Absolutely!)

By Susan Gullion|2020-12-16T14:20:43-04:00December 16th, 2020|Digital Marketing for Business, Digital Marketing Strategy|

Search engine optimization is a "must have" digital marketing tool, but don’t ignore the potential in paid search advertising. Your most effective strategy will be a dynamic omni-channel approach that drives business growth.

Build Custom Location Pages for Top Conversions

Build Custom Location Pages for Top Conversions

By Susan Gullion|2020-12-02T12:18:59-04:00November 25th, 2020|Local SEO|

A location page is a landing page that focuses on highlighting a particular city or location along with the company’s products or services that would be useful to people in that location.

Google My Business Listings & Google Maps: Vital to Your Business Success

Google My Business Listings & Google Maps: Vital to Your Business Success

By Susan Gullion|2020-11-19T16:02:59-04:00November 19th, 2020|Digital Marketing Strategy|

Have you turned to digital marketing to bring more customers and clients through the door of your business? This an excellent – and FREE – tool that can help consumers find you. Learn how.

Knowledge Panels: Optimizing Local Search Business Tools

Knowledge Panels: Optimizing Local Search Business Tools

By Susan Gullion|2020-11-02T17:34:20-04:00November 2nd, 2020|Digital Marketing for Business, SEO Tips, Uncategorized|

A fully optimized local knowledge panel is a vital part of your business marketing strategies. Don't neglect or minimize its importance.

Google’s Featured Snippets: How They Help Consumers and Your Business

Google’s Featured Snippets: How They Help Consumers and Your Business

By Susan Gullion|2020-10-21T17:34:05-04:00October 21st, 2020|Digital Marketing for Business, SEO Tips|

Google features and tools — like featured snippets — can help boost your marketing efforts and get more eyes on your website

Part 8: Try Out New Marketing Approaches Focused on Your Customers’ Changing Needs

Part 8: Try Out New Marketing Approaches Focused on Your Customers’ Changing Needs

By Susan Gullion|2020-10-07T16:49:16-04:00October 6th, 2020|COVID-19 Series, Digital Marketing Strategy|

Consumer priorities have shifted over the past several months during the global Coronavirus pandemic. What was once a convincing product benefit may no longer be relevant. Learn how to make the necessary adjustments to new marketing approaches.

Part 6: Digital Engagement With Your Customers Will Set You Apart

Part 6: Digital Engagement With Your Customers Will Set You Apart

By Susan Gullion|2020-10-06T12:13:15-04:00August 28th, 2020|COVID-19 Series, Digital Marketing for Business, Digital Marketing Strategy|

Part 6 COVID-19 Marketing: Learn how AR, AI & other tech can help with digital engagement in a time when your customer may want to stay connected with you and your business, but isn’t comfortable doing business in person.