What are the Advantages of Digital Marketing Over Traditional Marketing?
We are long past the time that CEOs and marketing directors are wondering if they SHOULD become involved in digital marketing; now they are attempting to figure out HOW to become involved in online marketing.
Now conversations center around whether we know the true value of digital marketing vs traditional marketing and what are the advantages of digital marketing over traditional?
In this article, we will clarify how digital marketing differs from traditional, how to measure success, and why you should focus most, if not all, your marketing efforts in the digital marketing arena.
What is Digital Marketing vs Traditional Marketing?
Simply stated, digital marketing is marketing via all types of Internet channels including websites, search engines, social media, email, etc. whereas traditional marketing promotes using print ads, billboards, TV, business cards, newspapers, flyers and pamphlets, etc.
Digital marketing presents powerful ways for businesses of all sizes to reach their target audience. In fact, to a certain extent, digital marketing has leveled the playing field for all businesses that are willing to put the manpower into promoting their brand online. Companies with deeper pockets may no longer have the upper hand if the smaller companies understand the impact that extensive involvement in the online world can have on their bottom line.
How Does Digital Marketing Differ From Traditional Marketing?
The primary difference between digital marketing and traditional is the way digital is able to hone in on its target market and put its message in front of potential customers at the exact moment of need. Traditional marketing uses more of a scattergun approach hoping to randomly hit its target market.
How to the Right Choose Digital Marketing Channels?
How do you know which channels are the best to use since there are so many. That answer is dependent on the industry you’re in and the type of customers you want to target. At Search Advantage, we use a customized approach to create the best digital strategy to focus on where the client’s customers engage online within each industry.
The more popular digital channels include:
- Pay-Per-Click and Display advertising
- Email marketing
- Social media marketing
- Content marketing
- And don’t forget to be sure you have the best SEO website in your industry to get found online.
Research and planning with the digital marketing professional before you begin will ensure your marketing efforts are being directed to the channels where your customers hang out.
Can a CEO or Marketing Director Handle the Digital Marketing Task Alone?
No matter the business type, the CEO nor the marketing director should be performing the digital activities; they should only direct them. You may think it looks simple enough, until you start getting into the weeds, and then you may become perturbed that all your efforts are no closer to reaching your target audience online.
Digital marketing professionals make it a point to research the latest successful strategies and are much more efficient at executing an online marketing strategy. We encourage you to hire a digital marketing professional, either in-house or outsource to an agency. You will be much better off and not nearly as stressed out in the end. The peace of mind you gain is well worth the cost.
How Do You Measure Success of a Digital Marketing Campaign?
Traditionally, Google Analytics has been the standard measuring rod for a successful digital marketing campaign. As mentioned previously, Google houses metrics on conversion rate, cost per lead, cost per acquisition, average order value along with traditional digital marketing measures of bounce rate, session duration, average page views, etc. There is a wealth of information with Google’s data that can be customized and tapped to inform all future marketing campaigns.
Various digital marketing tools can easily measure results and provide an instantaneous ROI to the CEO or marketing director. The digital marketing professional can provide metrics of a campaign’s success at a moment’s notice.
The benefits of digital marketing vs traditional marketing are numerous and easy to evaluate and measure success rates. As CEO and marketing director, you can have complete confidence that your audience is online and often ready to tap your website to fulfill their need at a moment’s notice. The question is — is your website available and ready to be tapped? Call Search Advantage at 706-431-3234 or contact us online to get an evaluation to see.