Google My Business Listings & Google Maps: Vital to Your Business Success
Have you turned to digital marketing to bring more customers and clients through the door of your business? Smart move! One of your first steps should include setting up a Google My Business listing. This an excellent – and FREE – tool that can help consumers find you. Learn how.
What’s Google My Business?
Google My Business is a digital business directory. Online users searching for local businesses, services, or products enter relevant keywords to find organizations that provide what they need.
Google matches those keywords with the information provided within their business profiles and displays the companies that match up. Relevancy, accuracy, up-to-date information, and thoroughness help Google match your business to the user’s search intent.
Google Local Listing Core Features
- Basic business listing information (Name, address, phone number, operating hours, website url, and business category)
- Available services and products listings
- Photos and videos
- Customer Reviews
- Google Map
Where Does My Google Local Listing Appear?
If you have fully optimized your listing, it should appear under the ads section on SERPs for relevant keyword searches. For example, let’s say you’re a family dentist in Denver, CO.
A potential client enters “family dentist near me” and they live in Denver, or “Denver family dentist” in the search bar. Your goal is to appear in the Local Pack, which is the 3 top ranking Local listings for those keywords. If your listing doesn’t make one of those tops spots, it should appear on one of the “view all” linked pages.
The number of these pages depends on how many Google Local listings there are for family dentists in Denver. Your page and position are determined by how well your listing ranks with Google. So, it’s important to claim your listing and optimize it well.
With professional and effective marketing efforts, you can get your listing into the Local Pack. At the very least, you should appear near the top of the first page of the linked spots beneath the pack.
Why is Important to Be Listed with Google Local?
You want local customers to find you when they’re specifically looking for you and when they’re searching for the products and services you provide in the area. If you don’t have a listing or haven’t claimed an existing Google listing for your business, it’s not going to appear near the top of the SERPs. This means that potential customer is going to see your competitors in their search results. Likely, that’s whose business they will frequent instead of yours.
What Role Does Google Maps Play?
Your Google Map is the digital front door to your business. Searchers prefer to use it for navigation. So, your business needs to have a visible presence and good ranking. Your Google Maps and Local listings work together to help consumers find what they’re searching for. That’s why optimizing your Google Maps listing also helps get you into that Local 3-pack on the SERPs for relevant keywords.
Bonus: Google Website for Small Businesses Without Their Own Website
If you’re a new business or you’re just getting started with online marketing, you may not yet have a website. This isn’t something that should be rushed, as it’s a vital part of your digital presence and marketing strategies.
Your Google Local listing is a good stand-in while you’re building a beautiful, functional, SEO Website. Alternatively, Google My Business provides a free basic website builder for small businesses. You can even get a free generic domain or purchase a customer domain name.
Optimizing Google My Business listings is one of our areas of expertise. Turn to our team of pros to learn more about the many ways you can take full advantage of this valuable tool. Call us at 706-431-3234 or complete our short contact form today.