Five Instagram Analytics Tools To Track Your Posts’ Performance

If you were on Instagram five years ago, the chances of finding a tool that was linked with the app that could help you track your performance were close to zero.

However, all of that has changed today. In 2020, we can see a magnitude of Instagram analytics tools and apps for tracking performance, scheduling posts, seeing your engagement metrics and pretty much anything else. 

Today, we are focusing on tools which can help you track the performance of your posts. In other words, you can use any of these apps and tools along with your other social media management tools to get closer to your marketing goals.

So, let’s begin.

Photo by freestocks.org from Pexels
Photo by freestocks.org from Pexels

1. Instagram Insights

The best way to start this review is with an app that is built-in with instagram. It is called Instagram Insights – known as the tool that you can find inside the actual app which is also the only way to access it.

Even though this Instagram performance tool is not massively in-depth, it is still useful to get a quick snapshot of your performance. Insights lets you dive in the impressions, engagements and other analytics as well as compare your posts using a number of metrics to quickly see the best performing posts.

Some of the things that you can sort by and play with within the Instagram Analytics Insights tool include:

  • Engagement
  • Reach
  • Profile visits
  • Likes
  • Comments
  • Shares
  • Calls
  • Website clicks
  • Product opens

You can also see the demographics of your  audience (gender, age ranges, location etc.) which is the basic info that can help you target your posts in a better way. Free of charge and full of insights, Instagram Insights is a great tool if you want to compare performance over longer periods of time.

2. Iconosquare

If you are new to Iconosquare, you should basically know that it is a tool for scheduling and monitoring posts which works perfectly with Instagram (and Facebook, too). As the tool describes itself, it “works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics.”

What’s also worth mentioning are the features of the app which focus on comprehensive analysis and monitoring of your Instagram performance on a daily basis, including these numbers:

  • Followers
  • Reach
  • Average engagement rate by post
  • Impressions
  • Most recent media from [specific date range]
  • Most recent stories from [specific date range]
  • Number of followers that you gained and lost
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As you can see, selecting a custom date range in the top right corner can help you choose to look at a broad overview over time or narrow down to a particular day or week. What’s also great are the following features:

  • Best times to post – The app can tell you this, too
  • Most engaging posts – See which posts engaged most of your followers
  • Identifying posts’ lifespan – Seeing when your posts start dropping off
  • Hashtag tracking – This can help you piece together a more effective hashtag strategy

There are many other cool features in the interface of this app. The price is structured in two packages, Pro and Advanced and starts with $29/month for the Pro package (with 3 social profiles and 2 team members).

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3. Owlmetrics

This Instagram analytics tool is a one-stop shop for a lot of performance-related things. The best thing about it is the fact that you can track anything from follower growth to engagement, hashtag activity, competitor accounts and click-through rates (CTRs) while getting real-time insights in a dashboard that is easy to use and user-friendly.

You can also get insights on things like the most engaging photo and video filters, the top tags by interactions, the best times to post, your most engaging posts, sources of most engagement and much more.

There is also a daily data report option which can show you how your posts are performing, which are your top posts and their formats. With all of these post analytics at your disposal, you have all the information you need to post great content every single day.

4. Sprout Social

Sprout is a popular name in the social media world. The Sprout Social tool for Instagram is very similar to Iconosquare but has some differences as well.  Combining analytics with content creation and management tools, it has a fully featured editorial calendar that can help you schedule new content across different account platforms (including Twitter and Facebook).

So, you can definitely benefit from having an omni-channel tool that covers your entire social media. But the real superpower of Sprout Social comes to play if you are a big organization with rigid guidelines. In cases like these, the Instagram performance tracking tool can help you manage your posts through a centralized library and a suite of editing tools.

Photo by freestocks.org from Pexels

You can either update the person responsible for taking the next step and going forward with (publishing a scheduled) post – or just add comments and follow up appropriately. The good thing is that there is a FREE trial where you can try all of the features without paying a dollar.

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5. Socialbakers

Last but not the least in our suite of Instagram performance tracking tools is Socialbakers. This tool offers an entire suite of free Instagram analytics tools and options that can help you not only track your posts but also search for potential influencers you can collaborate with, analyze your hashtags and many other things.

We love the “Instagram Performance Quadrant Report” – a feature that lets you see how you stack up against your competitors. The “Free Instagram Analytics Tool” pretty much fits the bill – all you need to do is log in with your Instagram account to get started.

Final Words

In the end, tracking your metrics and Instagram analytics is the key to generating more revenue on this social network.

You can hone in on what is working and also dial into what is not and learn why you are not getting the results you wanted.