A Strong Website Foundation is the Key to Multi-Channel Marketing Success

To attract customers, make sales, and grow your business, you have to reach your target audience. Since most consumers are now online, that’s where you should be too. And this is where digital marketing comes in. You target potential clients across several online channels with proven marketing tactics. But you need a strategy for multi-channel marketing success. A smart game plan starts with an SEO website that converts, and branches out from there.

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How do you introduce Search Engine Optimization (SEO) into your marketing plan?

The heart of your multi-channel marketing plan for success is your website. Create your site with SEO features in mind. When your marketing efforts drive visitors to your website, it’s designed to convert them to leads and sales. Be sure it reflects your branding, company culture, and business persona. You want to give your audience a cohesive customer experience across all platforms. Your site must also deliver an excellent user experience (UX) so your visitors will associate your business with quality and reliability.

What role does Social Media Marketing (SMM) play?

Some marketers hype the use of social media as free advertising. But the free aspects of these platforms are better applied for helping your brand and connecting with customers. These activities are good for business, but they don’t typically lead to immediate sales. They’re excellent for relationship building. You help your reputation, which boosts referrals and repeat business — all good things. These efforts are most effective when you integrate your website with your social media accounts.

SMM-inspired sales are best achieved with paid social media advertising. Use banners, videos, and other paid advertising media on social platforms to target your prime buyer persona. Keep in mind that your ads will send leads to your website. Once again, make sure you get a good ROI.

Why include Pay Per Click (PPC) marketing?

Organic marketing is the “poster child” of SEO. But strategic PPC advertising complements your other marketing efforts. Natural SEO takes time. PPC ads can boost your sales and enhance your business growth over the short term. Meanwhile, you’re giving your SEO strategies time to work for the long-term.

With PPC, you pay when someone clicks through your ad to visit your web page. Make the investment worthwhile with SEO content on the relevant landing page. Your ad got them there, but your site needs to convert them. Good content, strategically placed CTA buttons, and other web tools can close the deal.

What about eCommerce?

Selling products online requires strong SEO methods, plus paid advertising. You need to apply many tools:

  • An eCommerce website
  • Quality product description content
  • Keyword research
  • Metas
  • Smart linking strategies
  • SEO web copy
  • PPC
  • Email campaigns
  • Sales analytics

Experienced use of these and other methods can make all the difference. At Search Advantage, we know digital marketing. Our team designs and builds SEO websites that fully serve your business needs. We apply our skill and knowledge to help you achieve multi-channel marketing success — from organic strategies to PPC to social media marketing to eCommerce planning. Let us help you grow. Give us a call.