How to Achieve Top Website Rankings for Your Company Site
There is no magic formula for getting top website ranking stats for your website. It’s an ongoing effort that requires good SEO tools and practices. For the best chance of success, identify your digital marketing goals. Then devise a strategy that helps you reach them through these efforts:
- Create a well-designed website.
- Draft useful, quality content.
- Ensure you deliver a good user experience.
- Use keywords well.
- Consider adding relevant optional features.
There are many website elements that contribute to helping you achieve these goals. Together, they offer the best opportunities for top website rankings.
Why Does My Website Need Responsive Design?
More than half of U.S. online searches are performed on mobile devices like smartphones and tablets. But that leaves a large number of searchers still using laptops and PCs, at least some of the time. So, your website needs to be designed as responsive — meaning it will load quickly on any device and display content in a easy-to-view manner on small and large screens.
What is the Importance of Local SEO?
If you rely on offline consumer business in any way, you need local search engine optimization. It’s digital word-of-mouth, and it’s essential if you want to be more successful than your local competitors. Most of today’s consumers search for local businesses online before visiting them. Google knows this and provides local results automatically. To rank well for your keywords and location, you need to apply local SEO strategies on your website.
What is On-Page and Off-Page Website SEO?
You must optimize the content you place on your website for search engines and visitors. This on-site SEO requires up-to-date, relevant, well-written content that’s valuable and helpful to your website visitors. That means your website should include relevant keywords that occur naturally in your text. Meta title and descriptions are still important tools, as well. They help search engine crawlers properly identify your content for search engine results pages (SERPs).
Off-page SEO has a more direct online marketing focus. It includes advertising, social media networking, review gathering, and additional efforts to get others to reference your business in a positive way. This helps establish a beneficial online reputation for your company with search engines and consumers.
Is Website SEO for Humans too?
Because SEO means search engine optimization, you may think it only targets search engines. But that’s an outdated approach. Today’s search engine algorithms are designed to better understand what humans are searching for online. So, designing your website to deliver the best possible user experience (UX) is the smartest way to help your SERPs and website rankings.
Fast page speed, mobile-friendliness, well-designed website architecture, quality content, smart keyword use, and relevant web page names all combine to deliver excellent UX. Search engines recognize that and boost your website rankings to help more users find you.
What About Optional Features?
Search engines tweak their algorithms often as they work to make SERPs more accurate and helpful to consumers. They also need to include changes that stem from technological advancements.
Optional features like voice search and chatbots are becoming important elements in website rankings. The important question is whether these features are helpful to your customers. Are they relevant for your company and do they give your visitors a better customer experience? If so, they may be worth adding into your website design and SEO strategy.
Partnering with a skilled marketing team can help you tackle these efforts most effectively to achieve top website rankings. Explore how our website designers and digital marketing team can help you. Contact Search Advantage today to discuss boosting your rankings.