The Impact Of Voice Search SEO In 2020
Did you know? By 2020, it is estimated that around 30% of all website sessions are expected to be conducted without a screen.
“How on earth is that even possible?” – you may wonder.
The truth is, voice search is already making its way as an option that allows users to browse the Internet and consume information without getting involved in scrolling on desktops or mobile devices. This new technology could help many customers and a lot of brands in the future.
So, you might wonder will voice search impact my website’s ranking ability? Fortunately, there is a place for voice search SEO in keeping your website in front of your customers in this new environment.
Before we talk about the future of search, let’s start with the reality that a lot of people use their voices to search across different devices.
The Definition Of Voice Search
Voice search is a practice where a person speaks into a device as opposed to typing keywords into search queries in order to generate results. So, for an example, if you are having an argument with your friends about the age of Brad Pitt, instead of taking your smartphone, unlocking it and typing in Google Search “How old is Brad Pitt” you can simply say “Hey Siri, how old is Brad Pitt” or “OK Google, how old is Brad Pitt” and you will get the result in a faster and more convenient way.
The technology behind voice search is audio technology. It uses speech recognition to understand what each user is saying with extreme precision. Then, it delivers the results to the user through voice.
Even though this seems like a brand new concept, voice search has been around for a while. If you remember, Android and Apple smartphones from 3 years ago had it as a built-in feature. These programs have continued to develop and now we have technology like Amazon Echo & Alexa, Microsoft Cortana and Google Assistant as great examples of how voice is used to search and present users with information.
Now, let’s talk about voice search as it pertains to SEO and rankings – and how it is all connected.
How Voice Search Impacts SEO Rankings
Google is too close to being a human now – more than ever before. The BERT algorithm that the search giant uses revolves around the user experience and is credited with all of the features that improve it. Knowing that in January 2018, there was an average of one billion voice searches per month, Google understood the potential value of voice search.
That said, voice search is definitely something that helps us get to the information we need without taking the phone or keyboard in our hands. Because of that, many experts predict that half of all online searches will be made through voice search.
Google is placing a high emphasis on voice search optimization. Knowing that the point of SEO is to rank websites based on their relevancy and user experience, brands can benefit from voice search SEO and balance their SEO strategy to include voice in it.
Here is a list of some of the best tips you can implement now for optimal voice search SEO.
Voice Search SEO: Seven Ways To Optimize Your Website For Spoken Searches
Currently, one in every six Americans owns a voice-activated smart speaker and that alone accounts for 16% in the total households.
Voice search SEO is quite different than traditional SEO. Below are the seven ways to optimize for voice search so that you can gather more potential customers who love talking to their devices.
- Write content from a conversational perspective: People phrase their questions differently when conducting voice searches. For instance, if you sell clothes online, you probably know that customers type “kids clothes Atlanta” to get the best offers on clothes for their kids in Atlanta, GA. With voice search, you need to use full questions within your content since potential customers would be formatting their questions in complete sentences – in this case, “where can I find kids clothing in Atlanta?”
- Think locally: Pay specific attention to localized long-tail keywords such as “chocolate chip cookies in Atlanta city center.” This can help your website rank for specific location queries whenever a voice searcher is close to your location.
- Optimize for snippets: Also known as “zero position”, optimizing for these snippets are hot because they answer most questions in one or two sentences without having to open the actual website. In other words, these snippets appear in a box above the traditional 1 through 10 ranking positions, if they appear at all, and are used in around 41% of all voice search answers. That said, you should definitely consider optimizing for zero position.
- Create long-form content: This type of content is seen as educational, relevant and a signal that you are an expert in your field. Aim for 2,000 words whenever possible – voice search seems to favor long-form content with the average length of page used for voice search being 2,312 words.
- Make your content easily digestible: You should focus on content that is easy to read. Sentences like these are good for Google too and voice search results like text written at a ninth-grade level.
- Keep your answers short: The average voice search result is only 29 words in length. So, make sure to sum up your knowledge and provide short and simple answers. The best way to do this is to come up with a full list of questions that people are likely to ask via voice search.
- Make sure your Google My Business (GMB) profile is up to date: GMB is more than just a basic need for local businesses nowadays. Even Google wants you to use it so you can rank for voice searches – voice searches may show your hours of operation, services and location to nearby customers.
In the end, just like voice searches are the future of searches, voice search SEO is the future of SEO. It is definitely something that big brands are already working on and optimizing their websites for.
By tapping into this unique type of SEO, you can get more customers who won’t need to lift a finger to reach you. Optimizing your website for voice search will let you increase the amount of traffic to your website.Are you interested in making most of your voice search SEO? At Search Advantage, we have been helping clients make most of their voice-interested customers for some time. Contact us today and see how we can help you dominate this field!