Be Better Than Your Competition With a Website Competitor Analysis

If you want to beat the competition, it’s time to do a website competitor analysis for you to become aware of what they’re doing. Your potential buyers are doing comparisons of your products or services to your competitors. As we’ve explained several times before, today’s consumers do their research. They’re online googling keywords for your products and services. Companies on page one of their search results get most (if not all) of their attention. What companies find when these visitors click through to their website determines whether they call, buy goods, visit a local provider, or perform other desirable consumer action. You need to make sure that your website measures up!

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If you want to beat the competition, it’s time to do a website competitor analysis for you to become aware of what they’re doing to promote their business so you can match and exceed their promotional efforts.

A key to creating a worthwhile web promotion is to understand how today’s consumers do their research. They’re online googling keywords for your products and services. Companies on page one of their search results get most (if not all) of their attention. What they find when these visitors click through determines whether they call, buy goods, visit a local provider, or perform other desirable consumer action. You need to make sure that your website measures up!

What is a Website Competitor Analysis?

This SEO tool is a detailed examination of a number of competitor websites. These assessments may review different types of competitors — direct, indirect, and substitute. Strengths, weaknesses, and any clear competitive advantages are identified. For best results, you should perform these assessments semi-regularly. Ongoing analysis of your website performance and that of your competitors ensures you have the information you need to build and grow.

What does a Competitor Analysis look at?

Before requesting a competitor analysis, you should know how your own site is performing. An SEO checkup examines key features of your website. This provides realistic metrics you can use to compare your site to that of others in your industry.

Once you have your own Website SEO score, you need to identify your competitors. These are the businesses who are targeting the same audience you’re trying to reach with services or products like yours. You may already think you know your competitors, but keyword research can help you narrow your competitor search to the most powerful competitors in your online market.

The more thorough the analysis, the better. Key competitor data can offer information that will help you boost your website performance and ranking. Here are some of the things your competitor analysis should be evaluating and measuring:

  • Domain rating
  • Rankings
  • Website usability
  • Organic traffic
  • Backlinks
  • Featured snippets
  • Website content
  • Authority and linked content
  • Web design, site structure and layout
  • PPC keywords and ads
  • Keyword consistency & top-ranking keywords
  • Branding
  • Customer demographics
  • Social media shares

How will this information help me?

Successful Chinese business tycoon Jack Ma famously said, “You should learn from your competitor, but never copy. Copy and you die.” This sound business advice can be applied to the information you glean from a website competitor analysis. Learn what does and doesn’t work within your industry and your local area. Uncover your competition’s vulnerabilities, and take advantage of them with an informed SEO strategy.

But it’s vital that you avoid simply imitating what strong competitors are doing. Instead, improve on what they’re doing and give it your own personal spin. Our skilled marketing team can help you understand your analysis data and how best to apply it to your own website marketing efforts. Reach out to our team today to move forward.